Mission to Metrics:
The Complete Guide to Metrics in Advancement Operations
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Why Metrics Matter:
Tracking KPIs across efficiency (doing things right) and effectiveness (doing the right things) allows organizations to spot what’s working, cut what’s not, and make decisions that actually move the mission forward.
What the Guide Covers:
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The Efficiency × Effectiveness Framework to guide performance discussions
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Role-based scorecards for Development, Engagement, Operations & more
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Sample KPIs like Cost per Dollar Raised, Stewardship Touchpoints per FTE, and Unspent Fund Ratios
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A full evaluation plan to connect metrics from the organization level down to individual staff members
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A glossary of over 30 advancement-specific metrics
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