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FundMiner Is Hiring!

Director of Marketing

Location: Remote, must be based in United States or Canada

Salary Range: $100,000 - $130,000

Role Type: Full-time 

Eligibility Requirements: Authorization to work in the United States, background check

Reports to: CEO

How To Apply

Please apply via this form as soon as possible: Director of Marketing

Applications will be reviewed and considered on a rolling basis until the position is filled.

Position Summary 

We are seeking a Director of Marketing that will lead our Marketing team to ensure that our vision is translated into a compelling opportunity for prospective and existing customers.

The Director of Marketing will be a key member of the leadership team, responsible for driving the company's go-to-market strategy, building brand awareness, and generating demand. This work will also include building scalable processes and contributing to the strategic development of the team.

With the opportunity to grow alongside the Marketing function in a fast-paced, adaptive startup environment, this role is ideal for someone who enjoys solving complex problems, collaborating across teams, and helping shape the future of a growing product.

Essential Functions & Responsibilities 


Brand & Strategy

  • Develop and execute a comprehensive, data-driven marketing strategy aligned with overall company objectives
  • Define and evolve brand positioning, messaging, and voice across all channels while ensuring alignment with executive leadership
  • Own and protect the FundMiner brand ensuring that all communications related to our company are in alignment with our brand
  • Lead multi-channel demand generation efforts across digital, content, events, and outbound campaigns

Communication & Thought Leadership

  • Create and deliver persuasive presentations that clearly articulate the benefits of partnership and/or adopting FundMiner's solutions
  • Position FundMiner as a thought leader through strategic content and storytelling
  • Serve as our evangelist at industry events, conferences, and in partner-facing conversations
  • Deliver value to partners and customers through webinars, podcasts, thought leadership content, roundtables, and association engagement
  • Build authentic relationships within the industry to expand your personal network and FundMiner's reach

Partnership Development & Execution

  • Cultivate and manage a robust pipeline of strategic partners to expand FundMiner’s market presence and customer base
  • Identify, negotiate, and close high-value partner deals that drive measurable outcomes and reinforce FundMiner’s position as a leader in fund management
  • Ensure a consistent engagement strategy for each partner type (resource spaces, partner newsletter, product updates, virtual events)
  • Develop and maintain a partner agreement and documentation framework
  • Develop and operationalize a sales enablement strategy for each partnership type, and maintain up-to-date partner enablement materials (current focus partners include Blackbaud, BWF, and Kindsight)
  • Learn to demo the FundMiner platform and develop a strategy for engaging independent consultants and salespeople

Events, Webinars & Industry Programs

  • Grow FundMiner's webinar program, increasing average registrants per webinar and attendance rates
  • Pursue and secure speaking opportunities at industry conferences, increasing the share of attended conferences where FundMiner is on the agenda
  • Lead the Global Benchmarking Survey, growing participation and tracking the rate of returning participants
  • Grow attendance at the Future of Fund Management conference and track the rate of returning attendees

Digital Presence

  • Own the FundMiner website, built and maintained on HubSpot landing pages
  • Consolidate marketing and sales resources (e.g., DocSend content) into HubSpot
  • Develop and execute an SEO strategy that grows organic traffic and conversions

Team Management & Operational Excellence

  • Oversee product marketing initiatives including go-to-market strategies, competitive analysis, and sales enablement
  • Equip both our sales team and partners with the tools and messaging needed to effectively communicate our value proposition
  • Provide compelling one-pagers, presentations, and content that drive engagement and conversions
  • Build, lead, and scale a high-performing team
  • Continuously monitor performance and make data-informed adjustments as needed
  • Set clear goals and KPIs, provide coaching and development, and hold team members accountable for results
  • Use Microsoft Office Suite, Asana, HubSpot, and Canva, among other tools, to manage projects, track progress, and coordinate across teams
  • Maintain detailed records of client and partner interactions in HubSpot and other appropriate tools to ensure clear next steps and seamless follow-up

Program & Initiative Leadership

  • Own the end-to-end lifecycle of each assigned initiative: scoping, planning, resourcing, execution, and post-launch measurement
  • Build and maintain a rolling roadmap of strategic initiatives, sequencing work against company priorities and team capacity
  • Assemble and lead cross-functional project teams, pulling in Marketing, Product, Customer Experience, Sales, and Engineering as each initiative requires
  • Define success criteria and milestones for each initiative up front, and track progress against them

Cross-Functional Communication & Executive Reporting

  • Serve as the connective layer between initiative teams and company leadership, ensuring consistent visibility into status, risks, and decisions needed
  • Prepare regular leadership updates on initiative progress, using data to inform prioritization and resourcing decisions
  • Proactively flag risks to timeline or scope and bring recommended solutions, not just problems, to leadership

Process, Tools & Documentation

  • Establish repeatable project management processes and templates that make it easier to stand up and run future initiatives
  • Maintain clear documentation of each initiative's scope, decisions, and outcomes to build institutional knowledge over time

Skills & Experience 

This is an ideal but non-exhaustive list of qualifications we are looking for in a successful candidate. If you meet some but not all of these, we encourage you to apply anyway! We look at each applicant’s candidacy in its totality to assess suitability for this role, including enthusiasm and inclination to learn and grow.

  • 3-5 years of professional experience overseeing marketing at a technology company, preferably in the non-profit tech space
  • Exceptional project management and organizational skills with attention to detail
  • Self-motivated and driven to achieve and exceed goals
  • Excellent communication and interpersonal skills, with the ability to build rapport and establish lasting relationships
  • Ability to thrive in a collaborative team environment while being comfortable working independently
  • Experience working in startup or fast-growing SaaS environments is a plus
  • Proficiency in CRM software and tools to track and manage interactions and processes
  • Proficiency in CRM software and tools ot track and manage interactions and processes.

Qualities & Values 

The ideal candidate for this roll will be someone who…

  • Has very strong project management skills.
  • Is curious and enjoys solving complex problems.
  • Communicates clearly across both technical and non-technical audiences.
  • Is highly collaborative and enjoys working across teams to solve problems.
  • Has strong empathy for prospects and customers and is motivated by helping them succeed.
  • Is a natural problem solver and approaches things with a growth-oriented mindset and consideration for scaling.
  • Looks for opportunities to improve processes, documentation, and product workflows.
  • Thrives in a fast-paced start-up environment, with excellent proactive communication skills and a passion for building and maintaining infrastructure.
  • Has a track record of exceeding goals and enjoys working in a collaborative team setting.

How Success is Measured 

Key performance indicators (KPIs) for this role include:

  • Pipeline & Revenue Impact: Cumulative pipeline generated YTD, marketing- and partnership-influenced pipeline, and sourced SQLs, SQOs, and closed-won deals by channel and cost
  • Funnel Efficiency & Unit Economics: Conversion rates from MQL → SQL → SQO → won, plus LTV, CAC, and LTV/CAC ratio
  • Digital & Content Performance: Website traffic and source growth, demo and landing page conversion, blog output, and paid ad performance (CPC, impressions, ROAS, conversions, and spend)
  • Audience & Community Growth: QoQ Mine Community growth, LinkedIn follower and newsletter subscriber growth, and email engagement (newsletter and outbound open and click-through rates)
  • Events & Thought Leadership: Webinar and Masterclass registrations, attendance, ratings, and opportunity conversion, plus conference leads, proposal acceptance rate, and email follow-up SLA.

Work Environment & Accommodations 

This is a remote position. As a small but mighty (and quickly growing!) team, we’re not based in central office space but will work with you to ensure you have a suitable setup and equipment to work remotely.

Travel 

Occasional travel may be required for this role, anywhere between 10-25% of the time.

Salary & Compensation

The base salary for this position is $100,000 - $130,000.

Benefits 

To augment salary and provide a comprehensive compensation package, FundMiner offers generous benefits, including:

  • Remote-first approach
  • Flexible and generous PTO, including an annual “winter break” from December 24 – January 1
  • 100% company-paid medical, dental, vision, and life insurance
  • 401(k) plan with 3% company match
  • Stock options
  • Paid parental leave

Who We Are 

At FundMiner, our purpose is to help organizations turn dollars raised into impact delivered. FundMiner is a fast-growing B2B SaaS company in an area of the market that has been historically underserved, with an opportunity to impact lives through technology. We're building toward a future where philanthropic dollars reach the people they're meant for promptly, donor intent is honored, and supporters can see exactly how their gift was utilized and what impact was made.

FundMiner is a fund management, stewardship, and donor reporting platform built for universities, healthcare systems, and community foundations. We help these institutions manage, spend, and report on donor-restricted funds in one place, tracking fund compliance, automating donor reporting, and strengthening donor trust at scale.

You can learn more about our company and values on our website.

Commitment to Diversity, Equity, and Inclusion 

FundMiner is committed to embodying the values of diversity, equity, and inclusion. More than being an Equal Opportunity Employer — where all qualified applicants will receive consideration for employment without regard to race, religion, national origin or ancestry, sex, gender identity or expression, physical or mental ability, medical condition, genetic condition, pregnancy or childbirth, marital status, veteran status, or related characteristics — we actively encourage these candidates to apply.

As a young and quickly-growing company, we are committed to building a culture and work environment where employees and clients alike feel welcomed, respected, valued, and empowered to thrive. Everyone at FundMiner brings their own unique perspectives, experiences, and ideas with them — and we believe that a more diverse team creates a more innovative product, provides better service to our customers, and helps us all grow as individuals.

Join an Awesome Team

Please apply via this form:

Application: Director of Marketing.
 
Be sure to include your resume and a note telling us why you are interested.